{"id":28308,"date":"2013-11-05T22:16:39","date_gmt":"2013-11-05T13:16:39","guid":{"rendered":"http:\/\/insightxinside.com\/?p=2950"},"modified":"2023-06-16T18:39:52","modified_gmt":"2023-06-16T09:39:52","slug":"what-is-ethnography","status":"publish","type":"post","link":"https:\/\/gri.jp\/media\/entry\/28308","title":{"rendered":"\u30a8\u30b9\u30ce\u30b0\u30e9\u30d5\u30a3\u30fc\u3068\u306f\u4f55\u304b\uff1f"},"content":{"rendered":"<p><strong>\uff1c1\uff1e\u30a8\u30b9\u30ce\u30b0\u30e9\u30d5\u30a3\u30fc\u3068\u306f\u306a\u306b\u304b<\/strong><\/p>\n<p>\u300c\u30a8\u30b9\u30ce\u30b0\u30e9\u30d5\u30a3\u30fc\u300d\u3068\u306f\u3001\u30c7\u30b6\u30a4\u30f3\u601d\u8003\u3068\u547c\u3070\u308c\u308b\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3092\u8d77\u3053\u3059\u65b9\u6cd5\u3084\u8003\u3048\u65b9\u306e\u6587\u8108\u3067\u884c\u308f\u308c\u308b\u30e6\u30fc\u30b6\u30fc\u89b3\u5bdf\u306e\u624b\u6cd5\u306e\u4e00\u3064\u3067\u3059\u3002<\/p>\n<p>\u30a8\u30b9\u30ce\u30b0\u30e9\u30d5\u30a3\u30fc\u306f\u82f1\u8a9e\u3067\u8868\u8a18\u3059\u308b\u3068Ethnography\u3002Ethno\uff08\u6c11\u65cf\uff09\uff0bGraphy\uff08\u8a18\u8ff0\uff09\u3067\u65e5\u672c\u8a9e\u3067\u306f\u300c\u6c11\u65cf\u8a8c\u300d\u3068\u547c\u3070\u308c\u307e\u3059\u3002<\/p>\n<p>\u30a8\u30b9\u30ce\u30b0\u30e9\u30d5\u30a3\u30fc\u306f\u5143\u3005\u3001\u6587\u5316\u4eba\u985e\u5b66\u3084\u793e\u4f1a\u4eba\u985e\u5b66\u306e\u4e2d\u3067\u3001\u3042\u308b\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306b\u30d5\u30a3\u30fc\u30eb\u30c9\u30ef\u30fc\u30af\u3068\u3057\u3066\u5165\u308a\u8fbc\u307f\u3001\u305d\u306e\u4e2d\u3067\u306e\u884c\u52d5\u69d8\u5f0f\u3092\u8a18\u8ff0\u3057\u3001\u4fa1\u5024\u89b3\u3092\u898b\u51fa\u3057\u3066\u3044\u304f\u624b\u6cd5\u3068\u3057\u3066\u4f7f\u308f\u308c\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n<p>\u305d\u308c\u3092\u793e\u4f1a\u30c7\u30b6\u30a4\u30f3\u3084\u30d3\u30b8\u30cd\u30b9\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306a\u3069\u306e\u8ab2\u984c\u89e3\u6c7a\u306b\u5fdc\u7528\u3057\u3001\u76ee\u306b\u898b\u3048\u308b\u5f62\u306e\u4e8b\u4f8b\u304c\u7d39\u4ecb\u3055\u308c\u305f\u3053\u3068\u304b\u3089\u3001\u8fd1\u5e74\u3001\u30e1\u30bd\u30c3\u30c9\u3060\u3051\u3067\u306f\u306a\u304f\u95a2\u9023\u4f01\u696d\u306e\u4e8b\u4f8b\u306a\u3069\u304c\u6ce8\u76ee\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u8eab\u8fd1\u306a\u4e8b\u4f8b\u3092\u6319\u3052\u308b\u3068\u3001\u30b3\u30d4\u30fc\u6a5f\u306e\u300c\u7dd1\u8272\u306e\u30b9\u30bf\u30fc\u30c8\u30dc\u30bf\u30f3\u300d\u306f\u30a8\u30b9\u30ce\u30b0\u30e9\u30d5\u30a3\u30fc\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u304b\u3089\u751f\u307e\u308c\u305f\u3082\u306e\u3067\u3059\u3002<\/p>\n<p>\u30d7\u30ed\u30c0\u30af\u30c8\u958b\u767a\u306b\u3044\u3061\u65e9\u304f\u30a8\u30b9\u30ce\u30b0\u30e9\u30d5\u30a3\u30fc\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u53d6\u308a\u5165\u308c\u305fPARC\uff08\u30bc\u30ed\u30c3\u30af\u30b9\u5b50\u4f1a\u793e\u306ePalo Alto Research Center\uff09\u3067\u306f\u3001\u81ea\u793e\u306e\u30b3\u30d4\u30fc\u6a5f\u3092\u4f7f\u3046\u793e\u54e1\u306e\u69d8\u5b50\u3092\u30d3\u30c7\u30aa\u3067\u64ae\u5f71\u3057\u3001\u300c\u30b3\u30d4\u30fc\u3059\u308b\u3053\u3068\u300d\u81ea\u4f53\u306b\u82e6\u6226\u3059\u308b\u69d8\u5b50\u304b\u3089\u554f\u984c\u70b9\u3092\u767a\u898b\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u4ed6\u306e\u30d7\u30ed\u30c0\u30af\u30c8\u958b\u767a\u306e\u8eab\u8fd1\u306a\u4e8b\u4f8b\u3068\u3057\u3066\u306f\u3001\u300c\u6700\u3082\u30a4\u30ce\u30d9\u30fc\u30c6\u30a3\u30d6\u306a\u4f01\u696d\u300d\u306b\u9078\u3070\u308c\u305f<a href=\"http:\/\/www.ideo.com\/work\/\" target=\"_blank\" rel=\"noopener\">\u7c73\u56fd\u30c7\u30b6\u30a4\u30f3\u30fb\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u4f1a\u793eIDEO<\/a>\u306eApple\u306e\u521d\u4ee3\u30de\u30a6\u30b9\u304c\u6709\u540d\u3067\u3059\u3002<\/p>\n<div id=\"attachment_2943\" class=\"wp-caption aligncenter\" style=\"width: 610px\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gri.jp\/media\/wp\/wp-content\/uploads\/2013\/11\/applemouse_hero_626px.jpg\" alt=\"Apple\u306e\u521d\u4ee3\u30de\u30a6\u30b9\" width=\"600\" height=\"297\" class=\"size-full wp-image-2943\" \/><span class=\"wp-caption-text\">Apple\u306e\u521d\u4ee3\u30de\u30a6\u30b9<\/span><\/div>\n<p>\u3069\u3061\u3089\u3082\u4eca\u306f\u5f53\u305f\u308a\u524d\u306e\u5b58\u5728\u3068\u306a\u308a\u3059\u304e\u3066\u304a\u308a\u3001\u65ac\u65b0\u3055\u306b\u6b20\u3051\u308b\u5370\u8c61\u3092\u6301\u305f\u308c\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u305d\u308c\u307e\u3067\u306e\u30aa\u30d5\u30a3\u30b9\u74b0\u5883\u3084\u30d1\u30bd\u30b3\u30f3\u958b\u767a\u306e\u73fe\u5834\u306b\u6bd4\u3079\u308b\u3068\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u8996\u70b9\u306b\u7acb\u3063\u3066\u8a66\u884c\u932f\u8aa4\u304c\u7e70\u308a\u8fd4\u3055\u308c\u305f\u7d50\u679c\u306a\u306e\u3067\u3059\u3002<\/p>\n<p>\u30a8\u30b9\u30ce\u30b0\u30e9\u30d5\u30a3\u30fc\u3067\u306f\u3001\u89e3\u6c7a\u3059\u308b\u3079\u304d\u554f\u984c\u3092\u5f8c\u8ff0\u3059\u308b\u3088\u3046\u306a\u6df1\u3044\u30e6\u30fc\u30b6\u30fc\u89b3\u5bdf\u304b\u3089\u898b\u51fa\u3057\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u969b\u3001\u300c\u305d\u3093\u306a\u3053\u3068\u304c\u554f\u984c\u3060\u3063\u305f\u306e\u304b\uff01\u300d\u300c\u81ea\u5206\u306e\u60f3\u5b9a\u3068\u9055\u3046\u884c\u52d5\u306f\u3001\u305d\u306e\u4fa1\u5024\u89b3\u304b\u3089\u5f15\u304d\u8d77\u3053\u3055\u308c\u3066\u3044\u305f\u306e\u304b\uff01\u300d\u3068\u3044\u3046\u6c17\u3065\u304d\u3084\u9a5a\u304d\u304c\u6ca2\u5c71\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u65e2\u5b58\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3084\u5148\u5165\u89b3\u3067\u306f\u898b\u3064\u3051\u3089\u308c\u306a\u304b\u3063\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u610f\u8b58\u3084\u8ab2\u984c\u3092\u767a\u898b\u3057\u3001\u305d\u308c\u3092\u89e3\u6c7a\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u300c\u4f7f\u3046\u5074\u300d\u306e\u8996\u70b9\u306b\u7acb\u3063\u305f\u30e2\u30ce\u3065\u304f\u308a\u3068\u5fc3\u5730\u3088\u3044\u4f53\u9a13\u306e\u5275\u51fa\u306b\u3064\u306a\u3052\u3089\u308c\u308b\u624b\u6cd5\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n<p><strong>\uff1c2\uff1e\u30c7\u30b6\u30a4\u30f3\u601d\u8003\u306b\u304a\u3051\u308b\u30a8\u30b9\u30ce\u30b0\u30e9\u30d5\u30a3\u30fc\u306e\u4f4d\u7f6e\u3065\u3051<\/strong><\/p>\n<p>IDEO\u793e\u306b\u95a2\u3059\u308b\u66f8\u7c4d\u300cThe Art of Innovation\u300d\u306b\u3088\u308b\u3068\u3001\u30c7\u30b6\u30a4\u30f3\u601d\u8003\u306b\u3088\u308b\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u306f\u4ee5\u4e0b\u306e5\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u306b\u5206\u3051\u3089\u308c\u307e\u3059\u3002\uff08\u3044\u304f\u3064\u304b\u306e\u30c7\u30b6\u30a4\u30f3\u601d\u8003\u95a2\u9023\u306e\u6587\u732e\u3067\u3082\u30b9\u30c6\u30c3\u30d7\u8ad6\u304c\u8a9e\u3089\u308c\u3066\u304a\u308a\u3001\u5fae\u5999\u306a\u5dee\u7570\u306f\u3042\u308a\u307e\u3059\u304c\u6d41\u308c\u306f\u307b\u307c\u540c\u69d8\u3067\u3059\uff09<\/p>\n<p><strong>\uff08\uff11\uff09\u7406\u89e3<\/strong><br \/>\n\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3092\u8d77\u3053\u305d\u3046\u3068\u3059\u308b\u5e02\u5834\u3084\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u3001\u6280\u8853\u306b\u95a2\u3059\u308b\u73fe\u72b6\u3092\u628a\u63e1\u3059\u308b\u3002<\/p>\n<p><strong>\uff08\uff12\uff09\u89b3\u5bdf<\/strong><br \/>\n\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3084\u30e6\u30fc\u30b6\u30fc\u306e\u89b3\u5bdf\u3002<br \/>\n\u9078\u5b9a\u306f\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u6027\u8cea\u306b\u3088\u308b\u304c\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3057\u305f\u3044\u30e6\u30fc\u30b6\u30fc\u3084\u5148\u9032\u30e6\u30fc\u30b6\u30fc\u306a\u3069\u306e\u666e\u6bb5\u306e\u751f\u6d3b\u306e\u300c\u73fe\u5834\u300d\u3001\u50cd\u3044\u3066\u3044\u308b\u300c\u73fe\u5834\u300d\u306b\u5165\u308a\u8fbc\u307f\u3001\u3069\u306e\u3088\u3046\u306a\u4fa1\u5024\u89b3\u306b\u57fa\u3065\u304f\u884c\u52d5\u69d8\u5f0f\u304c\u3042\u308b\u304b\u3001\u554f\u984c\u70b9\u306f\u3069\u3053\u304b\u3092\u5fb9\u5e95\u7684\u306b\u89b3\u5bdf\u3059\u308b\u3002<\/p>\n<p><strong>\uff08\uff13\uff09\u8996\u899a\u5316<\/strong><br 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